Stop Paying Big Agency Overhead for Junior-Level Execution.
High-Performance Paid Acquisition Built for Predictable Scale
Every channel we manage is calibrated to capture high-intent demand and drive measurable pipeline. Explore our core paid capabilities below:
Paid Search & Google Ads (SEM)
Capture ready-to-buy customers at the precise second they search for your services. We audit, restructure, and optimize complex Google and Microsoft (Bing) ad accounts using smart bidding, negative keyword sculpts, and high-intent targeting.
Key Focus: High-intent search, competitor conquesting, local service ads (LSA), Bing Ads network.
Benchmark Result: Restructured client accounts have generated a +183% increase in conversions while slashing ad spend by 39%.
Explore Our Complete Google Ads Process & StrategyPaid Social Advertising
Build brand authority and capture in-market buyers across the platforms they browse every single day. We deploy hyper-targeted creative, audience lookalikes, and funnel-segmented messaging across Meta, LinkedIn, TikTok, and Reddit.
Key Focus: B2B lead generation via LinkedIn, high-ROAS Meta (Facebook & Instagram) ads, emerging community reach on TikTok & Reddit.
Creative Approach: Combining conversion copywriting with scroll-stopping creative and user-generated social proof.
Explore Our Paid Social Framework & Ad ChannelsE-Commerce & Google Shopping
Turn catalog inventory into predictable sales volume. We optimize Merchant Center data feeds, implement custom product grouping, and deploy high-efficiency Performance Max campaigns designed around margin profitability rather than gross revenue.
Key Focus: Shopping feed hygiene, bid optimization by product tier, checkout abandonment recovery.
Benchmark Result: High product visibility across commercial search queries without cannibalizing branded search.
Explore Google Shopping & E-Commerce ManagementProgrammatic Display, Geofencing & Connected TV (CTV)
Expand your footprint beyond standard search and social walls. Reach verified B2B decision-makers and high-value consumer households through hyper-local geofencing, premium programmatic display inventory, and streaming TV ads.
Key Focus: Household-level IP targeting, competitor geofencing, streaming TV brand impact, cross-device frequency capping.
The Mosaic Edge: Transparent placement verification that eliminates bot clicks and ad fraud.
Explore Programmatic & Multi-Channel AdvertisingYou Work With Senior Strategists.
When you partner with a massive agency, your monthly retainer largely funds corporate overhead, layers of account managers, and junior interns who touch your campaign once a week. Mosaic operates differently:
Colin Brotherton
Paid Media Manager
| Big Agency Standard | The Mosaic Boutique Model |
|---|---|
| Account Management: Handed off to a junior coordinator after the sales pitch. | Direct Access: You work directly with the practice director and senior strategist executing your campaigns. |
| Data Transparency: Opaque PDF reports sent monthly with masked metrics. | Total Ownership: 24/7 access to live Looker Studio dashboards and full direct ownership of your ad accounts. |
| Flexibility: Locked into 6–12 month binding contracts with rigid budget allocations. | Agility: Month-to-month retainers with fluid budget shifts toward what is actively converting. |
| Analytics Setup: Surface-level click tracking and default platform vanity metrics. | Technical Rigor: Certified Google Analytics Partners auditing every conversion event and tracking tag. |
“Our clients don't want layers of hierarchy. They want an expert who can look at their data, diagnose why revenue isn't scaling, and fix it on the spot. That's what Mosaic offers them. ”
Austin Cantwell
CEO
Proven Numbers. Zero Marketing Fluff.
The Strategy: Launched a hyper-targeted Google Ads search and intent capture structure built to drive high-intent inquiries which we strategically scaled ad spend based on perfrmance by +313% across territories.
The Strategy: Executed a full digital re-platform paired with an integrated Google Ads paid search engine and technical SEO rollout to capture high-intent local families.
The Strategy: Took over legacy Google Ads and Microsoft Advertising accounts, corrected historical tracking flaws, and restructured bidding models to drive year-over-year operational efficiency.