Case Study: Woodland Deck Company
The Woodland Deck Company Case Study Overview
Woodland Deck Company is a full-service deck builder serving the greater Cleveland and Akron area, and now Columbus. They are a devoted deck builder with a holistic approach to the designing/building of decks and backyard structures.
Prior to working with Mosaic, Woodland Deck Company was working with another agency partner to help manage programs ran out of Google Ads and Microsoft Advertising. The goal of these programs were 1) help increase brand awareness to the Woodland Deck brand within their geographic reach, and 2) drive leads and business to Woodland Deck from people interested in their services.
After auditing the existing accounts, understanding their business, and diving into the analytics, we were able to rebuild the accounts and achieve the below:
- Greater accuracy with conversion tracking
- Improvement in account quality score, and optimization score
- Improved account architecture to have better controls over where they were investing
- More consistent website traffic and results month over month
- Greater level of proactive management, to drive incremental improvements
- Increase in account productivity and results:
- 220% increase in clicks year over year
- 11% increase (and growing) in click through rate year over year
- 452% increase in conversions year over year
- 73% increase in conversion rate year over year
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