Case Study: Apex Skin & Dermatology
Apex Skin & Dermatology: 183% More Conversions, 39% Less Spend
Mosaic eMarketing and Apex Skin & Dermatolgy partnered with multiple goals in mind.
- Goal #1: Increase performance of the existing Google Ad program. Through consistent, data-driven efforts, Mosaic has increased key ‘leading-indicator’ efficiency metrics like Click Through Rate (CTR) by 82%, and business-critical conversion metrics like web appointments and phone calls by 183%.
- Goal #2: Develop a thoughtful Google Ads account structure. By restructuring current campaigns, tactically creating a second account for marketing “private pay” aesthetic services, and creating new campaigns/ad groups using a consistent methodology Mosaic has been able to make the account easier to manage, the ads more targeted, and the overall practical management more flexible for future optimizations.
- Goal #3: Better reporting and accountability. The Mosaic team has partnered with Apex to solve a variety of technical and operational reporting and tracking challenges. Lot’s of testing, validation, and small fixes are tied together in a live, custom Google Looker dashboard giving business insight into program performance. Tracking and reporting in the healthcare space is complicated from a systems and compliance perspective, the Mosaic team has fully partnered with Apex through the evolution of their digital marketing to ensure measurability of the channel.
- Goal #4: Build a conversion-oriented patient experience for Aesthetics. The mosaic team built a dedicated Google Ads account, and supported it with a continuously-improved microsite that drives leads for aesthetics customers into a marketing automation platform built around PipeDrive. This custom web development and marketing strategy has allowed for dramatically increased conversion rates, better tracking, and faster iteration cycles. Check it out here: https://go.apexskin.com/
Apex Skin & Dermatology Results
Mosaic eMarketing has significantly enhanced Apex Skin & Dermatology’s efficiency in digital marketing spend, driving remarkable improvements in performance. By implementing data-driven strategies and optimizing ad campaigns, Mosaic eMarketing ensured that every dollar spent yielded maximum return on investment. Our approach led to better-targeted ads, higher engagement rates, and a substantial increase in patient inquiries and appointments. Continuous performance analysis and adjustments further refined the campaigns, resulting in sustained growth and improved visibility for Apex Skin & Dermatology. The partnership has not only streamlined marketing efforts but also solidified Apex’s position as a leading dermatology provider.
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