New in GA4: Import Cost Data from Instagram, Facebook & TikTok for Seamless Cross-Channel Reporting
Tired of juggling spreadsheets and multiple ad platforms just to understand what’s working? Google Analytics 4 just made life easier. You can now import cost data directly from Meta Ads (Facebook & Instagram) and TikTok Ads into GA4—no more manual uploads or disconnected reporting.
At Mosaic eMarketing, we’re excited about what this means for better cross-channel clarity. Here's what’s new, why it matters, and how you can start tracking real ROAS in just a few clicks.
What’s New
- All-in-one visibility: GA4 can now pull in your cost data from Facebook, Instagram, and TikTok Ads no more manual uploads or Excel gymnastics.
- Automatic merging: Once connected, your ad data syncs with your GA4 property so you can see how each dollar spent translates into traffic, conversions, and sales.
- Unified reporting: Finally all your paid social results and website performance together in one clean, accurate view.
Why It Matters
- A clearer picture: Instead of toggling between three different ad managers, you can analyze everything in GA4 side by side.
- Smarter budgeting: See exactly which platform is driving results for your spend. No more guessing where your budget should go.
- Time saved: Say goodbye to manual reports and CSV uploads. Automation = freedom.
- Real ROAS tracking: With cost data inside GA4, you can easily calculate your true return on ad spend across every channel.
How to Get Started
Here’s how to connect your accounts and start syncing your data:
- Make sure your GA4 property is set up and your website tags are firing correctly.
- Head to Admin > Data Import in GA4.
- Connect your Meta Ads and TikTok Ads accounts.
- Enable the Cost Data Import feature for each platform.
- Let GA4 do its thing by importing metrics (clicks, impressions, costs) that will start showing up in your reports.
- Visit Reports > Advertising > Cost Analysis to see your shiny new cross-channel data.
Tips for Getting the Most Out of It
- Define your conversions: Make sure you’re tracking what matters like leads, sales, signups, etc.
- Segment by platform: Compare performance between Instagram, Facebook, and TikTok directly in GA4.
- Track cost per conversion: With cost data now in GA4, it’s easy to see where your ad dollars go furthest.
- Watch for anomalies: Keep an eye on any weird spikes or data gaps after setup.
- Adjust and optimize: Use these new insights to shift budget toward what’s actually working.
Pro Tip: Create a custom GA4 dashboard that shows cost, conversions, and ROAS for all your channels in one glance. Your future self will thank you.
You Don’t Have To Do It Alone: Mosaic Can Help
We’re excited about this update! It’s one more step toward simpler, smarter analytics. Over the next few weeks, Google will continue improving integrations with more ad platforms, so expect even smoother tracking in the future.
Whether you’re running campaigns on TikTok, Meta, or both, our team at Mosaic eMarketing helps clients connect these platforms with GA4 for real-time, actionable insights. We don’t just set it up—we build dashboards, define custom conversions, and use the data to guide ad strategy that delivers ROI.